About These Guys Know
Somebody is always trying to sell you something.
A better razor. A smarter AI tool. A shortcut to making money. A miracle supplement. A subscription you apparently cannot live without. Sometimes the product is good. Sometimes it is average with excellent marketing. Sometimes the whole thing falls apart the moment the payment goes through.
These Guys Know exists to work out which is which.
Taste is what we sell. Testing is how we prove it.
Most review sites tell you what a product claims to do. We use it, compare it with the obvious alternatives, show what went wrong and tell you when the expensive option isn’t worth it.
We publish independent reviews, practical guides and opinion pieces about products, technology, sports, online business, music, money, entertainment and the everyday decisions people spend their time and money on.
What we cover
Things to Use
Music-production tools, useful apps, gear, clothing, health and fitness products, and everyday purchases that might genuinely make sense.
We care about whether something works, what it costs, whether there is a cheaper option doing nearly the same job, and whether it still feels like a good purchase once the novelty wears off.
Things to Watch
Football, Formula 1, tennis, movies and games.
This is where we cover the stories people are already arguing about: transfers, rumours, big performances, bad decisions, new releases, disappointing sequels and the moments that deserve more than another empty recap.
Things to Learn
Practical guides about online business, music, money and markets.
The goal is to explain useful things in normal language. No need to turn every subject into a twelve-step system or pretend a basic idea becomes revolutionary once somebody puts it in a paid course.
Things to Avoid
Scams and schemes, bad habits and terrible advice.
Some of this becomes obvious only after you have already paid, signed up or wasted three months following somebody’s system. We look at dishonest platforms, weak business models, expensive mistakes, advice that sounds confident but falls apart under basic questioning, and those smaller habits that slowly eat your time without looking dramatic enough to worry about at first.
AI & Tech
AI tools, models, adult AI platforms and new releases worth paying attention to.
We look at what the technology can really do, where the limits are, what has been recycled behind a new landing page, and whether a product is useful enough to justify another monthly subscription.
Who is behind the site
These Guys Know was founded and is edited by Mike Hazard.
Before TGK, I spent years working on hundreds of reviews and comparisons across AI tools, software, open-source projects, gaming, football, music production and online business. Much of that was paid client work and appeared under other names. It gave me a close look at the products and at the review industry selling them.
After enough time, you start recognising the pattern. Someone builds something original, a larger company copies it with a bigger marketing budget, then another twenty sites sell cheaper versions of more or less the same tool. The biggest name can simply be the company that paid hardest to become the biggest name.
I also saw how quickly a review becomes useless when the conclusion has already been decided. Maybe the client wants a softer verdict, the affiliate programme pays well, or nobody wants to admit that the product they spent a week testing is ordinary.
TGK is where nobody else decides the verdict. We test what we can, show the failures, compare the alternatives people are genuinely choosing between and say when the cheaper option is enough. When an article comes from research rather than direct use, we say that clearly too.
How we review things
We do not use one rigid scoring system for everything. A music plugin, an AI companion, a razor and a crypto platform should not be judged using the same checklist.
The process usually comes down to a few practical questions.
Does it work?
The product needs to do what it claims without requiring a long explanation for why the obvious problems should be ignored.
Is it worth the price?
Something can work perfectly well and still cost far more than it deserves.
What are the alternatives?
A review means very little when it ignores the cheaper or better options sitting beside the product.
What happens after payment?
Cancellation rules, hidden limits, privacy, customer support and subscription terms often matter more than whatever looked impressive on the sales page.
Who is it really for?
Some products are useful for a narrow kind of user. Others are marketed to everybody because everybody has a credit card.
When direct testing is possible, we explain what was tested. When an article relies on research, documentation or outside experience, we make that clear.
Opinions, facts and corrections
These Guys Know has opinions. That is part of the point.
Those opinions still need accurate facts behind them. Prices, product features, company terms and platform rules change, so articles may be updated when the information changes.
When something is uncertain, we say so. When reliable sources disagree, we explain the disagreement. When we make a mistake, we correct it.
Readers, companies and people with direct experience can contact us with corrections or context. We will look at it properly, though it may not change the conclusion.
How the site makes money
TGK does not currently use affiliate links or earn commissions from reader purchases. If that changes, we will disclose it clearly before monetized links appear.
More information is available in our Affiliate Disclosure.
Why the site exists
These Guys Know is for people who still believe common sense is useful.
We care about what works in reality, what deserves attention, what wastes money and what keeps getting pushed because somebody else benefits from the sale. Sometimes that means recommending the obvious choice. Sometimes it means saying the cheaper version is enough. Sometimes we spend far too long checking something only to conclude that it is fine, just not nearly as special as the people selling it want you to believe.