About These Guys Know

Somebody is always trying to sell you something.

A better razor. A smarter AI tool. A shortcut to making money. A miracle supplement. A subscription you apparently cannot live without. Sometimes the product is good. Sometimes it is average with excellent marketing. Sometimes the whole thing falls apart the moment the payment goes through.

These Guys Know exists to work out which is which.

We publish independent reviews, practical guides and opinion pieces about products, technology, sports, online business, music, gaming and the everyday decisions people spend their time and money on.

What we cover

Things to Use

Music-production tools, useful apps, gear, clothing, grooming products and everyday purchases that might genuinely make sense.

We care about whether something works, what it costs, whether there is a cheaper option doing nearly the same job, and whether it still feels like a good purchase once the novelty wears off.

Things to Watch

Football, Formula 1, tennis, movies and gaming.

This is where we cover the stories people are already arguing about: transfers, rumours, big performances, bad decisions, new releases, disappointing sequels and the moments that deserve more than another empty recap.

Things to Learn

Practical guides about online business, gaming, music and personal finance.

The goal is to explain useful things in normal language. No need to turn every subject into a twelve-step system or pretend a basic idea becomes revolutionary once somebody puts it in a paid course.

Things to Avoid

Scams and schemes, bad habits and terrible advice.

Some of this is obvious only after you have already paid, signed up or wasted three months following somebody’s system. We look at dishonest platforms, weak business models, expensive mistakes, advice that sounds confident but falls apart under basic questioning, and those smaller habits that slowly eat your time without looking dramatic enough to worry about at first.

AI & Tech

AI tools, models, adult AI platforms and new releases worth paying attention to.

We look at what the technology can really do, where the limits are, what has been recycled behind a new landing page, and whether a product is useful enough to justify another monthly subscription.

Who is behind the site

These Guys Know is edited and written by Mike Hazard.

I have spent years working across online business, SEO, affiliate marketing, music production, logistics and AI tools. Along the way, I have worked on hundreds of reviews, comparisons and guides covering products, platforms, software and services from completely different industries, and a lot of that work taught me how quickly a review becomes useless when the conclusion has already been decided before the research starts because the product needs to sound good, the company wants the criticism softened, the affiliate programme pays well, or somebody simply does not want to admit that a service they spent a week reviewing is not worth the money.

I wanted somewhere the answer could come first.

Some answers come from testing a product directly. Others come from documentation, pricing pages, developers, musicians, business owners and people who have dealt with the product longer than I have. Useful information turns up everywhere: Reddit threads, Hugging Face pages, GitHub repositories, coffee shops, hotel lobbies, warehouses, calls with software companies and conversations with people working in industries that have nothing to do with media.

What matters is whether the answer holds up.

How we review things

We do not use one rigid scoring system for everything. A music plugin, an AI companion, a razor and a crypto platform should not be judged using the same checklist.

The process usually comes down to a few practical questions.

Does it work?
The product needs to do what it claims without requiring a long explanation for why the obvious problems should be ignored.

Is it worth the price?
Something can work perfectly well and still cost far more than it deserves.

What are the alternatives?
A review means very little when it ignores the cheaper or better options sitting beside the product.

What happens after payment?
Cancellation rules, hidden limits, privacy, customer support and subscription terms often matter more than whatever looked impressive on the sales page.

Who is it really for?
Some products are useful for a narrow kind of user. Others are marketed to everybody because everybody has a credit card.

When direct testing is possible, we explain what was tested. When an article relies on research, documentation or outside experience, we make that clear.

Opinions, facts and corrections

These Guys Know has opinions. That is part of the point.

Those opinions still need accurate facts behind them. Prices, product features, company terms and platform rules change, so articles may be updated when the information changes.

When something is uncertain, we say so. When reliable sources disagree, we explain the disagreement. When we make a mistake, we correct it.

Readers, companies and people with direct experience can contact us with corrections or context. We will look at it properly, though it may not change the conclusion.

How the site makes money

Some articles contain affiliate links. If a reader uses one of those links and makes a purchase, These Guys Know may receive a commission at no additional cost to the reader.

Affiliate programmes help fund the site, but they do not decide the verdict. A useful product may receive a recommendation. An overpriced or disappointing one may get criticised even when there is money available for promoting it.

More information is available in our Affiliate Disclosure.

Why the site exists

These Guys Know is for people who still believe common sense is useful.

We care about what works in reality, what deserves attention, what wastes money and what keeps getting pushed because somebody else benefits from the sale. Sometimes that means recommending the obvious choice. Sometimes it means saying the cheaper version is enough. Sometimes we spend far too long checking something only to conclude that it is fine, just not nearly as special as the people selling it want you to believe.